Business Model Innovation & Industry Development

Thailand Transportation Company

2026 | ที่ปรึกษาการพัฒนากลยุทธ์ธุรกิจและแผนปฏิบัติการ เพื่อยกระดับขีดความสามารถการแข่งขันของบริษัท ขนส่ง จำกัด (บขส.)

---

FDA Thailand

2025 | โครงการวิเคราะห์เส้นทางประสบการณ์ผู้ใช้งาน (Customer Journey) เพื่อพัฒนาระบบขออนุญาตผลิตภัณฑ์เสริมอาหารของ สำนักงานคณะกรรมการอาหารและยา (อย.)

---

Land Development Department

2024 | การวิเคราะห์ความเป็นไปได้ (Feasibility Analysis) และพัฒนานวัตกรรมโมเดลธุรกิจสำหรับเมล็ดพันธุ์ปุ๋ยพืชสดร่วมกับกรมพัฒนาที่ดิน กระทรวงเกษตรและสหกรณ์

---

Industrial Estate Authority of Thailand

2022 | การวิเคราะห์ความเป็นไปได้เชิงกลยุทธ์ (Feasibility Analysis) ของการต่อสัญญา SPRC ร่วมกับ การนิคมอุตสาหกรรมแห่งประเทศไทย (กนอ.) กระทรวงอุตสาหกรรม

---

National Science and Technology Development Agency

2022 | จัดทำแผนธุรกิจถั่วเขียวร่วมกับ สำนักงานพัฒนาวิทยาศาสตร์และเทคโนโลยีแห่งชาติ (สวทช.)

---

Department of Industrial Promotion

2021 | โครงการพัฒนาขีดความสามารถสำหรับผู้ประกอบการชุมชนร่วมกับ กรมส่งเสริมอุตสาหกรรม กระทรวงอุตสาหกรรม

---

National Policy & State Enterprise Strategy

Bureau of Agriculture and Food Standard

2023–2026 | จัดทำดัชนีความเชื่อมั่นของผู้บริโภคต่อคุณภาพและความปลอดภัยด้านอาหารของสินค้าเกษตรประเทศไทยร่วมกับ สำนักงานมาตรฐานสินค้าเกษตรและอาหารแห่งชาติ (มกอช.) กระทรวงเกษตรและสหกรณ์

---

Trade Policy and Strategy Office

2022 | การประเมินผลกระทบทางเศรษฐกิจและสังคม (SROI) ของเวทีการประชุม CLMVT ให้กับสำนักงานนโยบายและยุทธศาสตร์การค้า กระทรวงพาณิชย์

---

Electronic Transactions Development Agency

2020–2021 | การประเมินผลกระทบเชิงเศรษฐกิจของธุรกรรมอิเล็กทรอนิกส์ต่อเศรษฐกิจไทยร่วมกับสำนักงานพัฒนาธุรกรรมทางอิเล็กทรอนิกส์ ETDA กระทรวงดิจิทัลเพื่อเศรษฐกิจและสังคม

---

Agricultural Research Development Agency

2018 | การประเมินผลกระทบและผลสัมฤทธิ์ของโครงการวิจัยด้านการเกษตรระดับชาติของ สำนักงานพัฒนาการวิจัยการเกษตร (สวก.)

---

Office of Industrial Economics

2017 | โครงการศึกษาเพื่อพัฒนาอุตสาหกรรมโอลิโอเคมีจากน้ำมันปาล์มร่วมกับสำนักงานเศรษฐกิจอุตสาหกรรม กระทรวงอุตสาหกรรม

Education

Asian Institute of Technology (AIT)

2014 | Doctor of Philosophy (PhD) in Management of Technology ทุนรัฐบาลไทย – Royal Thai Government Scholarship

---

University of Houston (Clear Lake), USA

2002 | Master of Science (MS) in Management Information Systems – Beta Gamma Sigma Honors

---

Thammasat University

1999 | Bachelor of Business Administration (BBA) in Finance – เกียรตินิยมอันดับ 2

---

Managerial Experiences

Kasetsart University

2022–Present | รองหัวหน้าภาควิชาฝ่ายบริหารและการเงิน ภาควิชาทรัพยากรเกษตรและเศรษฐศาสตร์ คณะเศรษฐศาสตร์ รับผิดชอบด้านการบริหารจัดการภาควิชา ดูแลงบประมาณของภาควิชา

2022–Present | Director, AEA Special Program รับผิดชอบด้านการบริหารจัดการหลักสูตรเศรษฐศาสตรบัณฑิต สาขาวิชาเศรษฐศาสตรประยุกต์และธุรกิจเกษตร (AEA)

---

Dhurakij Pundit University

2003–2006 | รองหัวหน้าภาควิชาการจัดการ คณะบริหารธุรกิจ

---

Atasco Investment LLP, USA

2001–2002 | Assistant Manager ออกแบบโมเดลทางการเงิน วิเคราะห์งบประมาณ และบริหารจัดการฐานข้อมูลระบบบัญชี ควบคุมดูแลพนักงานกว่า 50 คน

International Peer-Reviewed Journals (Scopus)

Economic Outcomes of Rubber-Based Agroforestry Systems: A Systematic Review and Narrative Synthesis

Agroforestry System

Huang, I. Y., James, K., Thamthanakoon, N., Pinitjitsamut, P., Rattanamanee, R., Pinitjitsamut, M., Yamklin, S., and Lowenberg-Deboer, J. (2023) Economic Outcomes of Rubber-Based Agroforestry Systems: a Systematic Review and Narrative Synthesis, Agroforestry Systems, 97(3).

---

Communities of Practice Purposefully Designed for Improving Business Performance

Knowledge and Process Management Journal

Yamklin S, Igel B, (2012) Communities of Practice Purposefully Designed for Improving Business Performance. Knowledge and Process Management Journal, 19(4).

---

National Peer-Reviewed Journals (TCI)

Determinants of Cross-Border Trade in Thai Agricultural Products

Thamthanakoon, N., Tanrattanaphong, B., Yamklin, S., & Bhadrakom, C. (2026). Determinants of Cross-Border Trade in Thai Agricultural Products. Asian Journal of Applied Economics, 33(1).

---

The Study of Customer Journey: The Case of Watchara Thai Silk

Phuwarueangrat P, Yamklin S, Premashthira A, Davivongs K, and Sanglestsawai S (2025) The Study of Customer Journey: The case of Watchara Thai Silk, Journal of Social Science Panyapat, 7(3).

---

Gen Y Customer Value of Chanthaboon Reed Mats: A case study of Samet Ngam Women Villagers

Onkom B, Premashthira A, Yamklin S, and Sanglestsawai S (2025) Gen Y Customer Value of Chanthaboon Reed Mats: A case study of Samet Ngam Women Villagers, Journal of Social Science Panyapat, 7(3).

---

The Study of Customer Journey and Touchpoints of Thai Floral Perfume

Pensuit K, Yamklin S, Premashthira A, and Davivongs K (2025) The Study of Customer Journey and Touchpoints of Thai Floral Perfume, Journal of Social Science Panyapat, 7(1).

---

Factors Affecting Consumer Confidence in Purchasing Fruit and Vegetable Products in Certified Fresh Market

Khuenjindawong T, Yamklin S, and Premashthira A (2024) Factors Affecting Consumer Confidence in Purchasing Fruit and Vegetable Products in Certified Fresh Market, Journal of Social Science Panyapat, 6(4).

---

The Value Chain Study of Hom Thong’s Bananas in Phetchaburi Province under the Coronavirus Disease 2019 Epidemic Situation

Pudwat K, Yamklin S, and Premashthira A (2023) The Value Chain Study of Hom Thong’s Bananas in Phetchaburi Province under the Coronavirus Disease 2019 Epidemic Situation, Khon Kaen Agriculture Journal, 51(2).

---

Customer Journey of Fresh Fruit via Online Channel

Akkarapanyawit N, Sayruamyat S, and Yamklin S (2022) Customer Journey of Fresh Fruit via Online Channel, Business Review Journal, 14(2).

---

Customer Value of Snack Products for the Elderly

Yamklin S (2021) Customer Value of Snack Products for the Elderly, Journal of Administrative and Management Innovation, 9(1).

---

Study Identification and Development of Student Identities: Case Studies of Government Universities in Bangkok

Intchod T, Sivapitak S, Yamklin S, Cheerakan K, and Hattakitpanitchakul W (2019) Study Identification and Development of Student Identities: Case Studies of Government Universities in Bangkok, Suthiparithat Journal, 107.

---

The Relationship between Leadership and Effectiveness of Nurses Working at Chulabhorn Hospital

Wongpatcharawarakul S, Sivapitak S, and Yamklin S. (2019) The Relationship between Leadership and Effectiveness of Nurses Working at Chulabhorn Hospital, Suthiparithat Journal, 105.

---

The Relationship between Perceived Organizational Climate and the Personal Development of Customer Service Line of Bangkok Bank Micro Branch

Panyakam J, Sivapitak S, and Yamklin S. (2018) The Relationship between Perceived Organizational Climate and the Personal Development of Customer Service Line of Bangkok Bank Micro Branch, Suthiparithat Journal, 101.

Conference Proceedings

Brand Building for Small Durian Farmers in Uttaradit Province

Naikaew N, Sayruamyat S, Yamklin S (2024) Brand Building for Small Durian Farmers in Uttaradit Province, The 4th National and International Conference on Cooperatives and Social Enterprises 2024

---

Customer Journey on Cactus Purchasing

Kampiranon K, Yamklin S, Sayruamyat S (2023) Customer Journey on Cactus Purchasing, The 7th UTCC National Conference 2023

---

Factors Correlated to Consumers’ Buying Decisions on Plant-Based Meat

Rungtanakiat K, Yamklin S, Davivongs K (2022) Factors Correlated to Consumers’ Buying Decisions on Plant-Based Meat, Proceedings of the 3rd National and International Conference 2022

---

Value Proposition Design of Wolffia Globosa for Vegan Consumers

Sangchotchuangchai T, Yamklin S, and Davivongs K (2022) Value Proposition Design of Wolffia Globosa for Vegan consumers, Proceedings of the 4th BAS National Conference 2022 (Best Paper Award)

---

Business Model Development of Edible Flower Farm

Thammasorn T, Yamklin S, and Davivongs K (2022) Business Model Development of Edible Flower Farm, Proceedings of The 13th RSNC National Conference

---

Attributes Affecting the Customers’ Satisfaction with Purchasing Natural Face Care Products at Convenience Stores

Tulyakul C, Bhadrakom C, and Yamklin S (2021). Attributes Affecting the Customers’ Satisfaction to Purchase Natural Face Care Products at Convenience Stores, Proceedings of the 19th National Graduate Conference

---

The Comparison of Customer Journey in Purchasing Fresh Fruit between Offline and Online Channels

Akkarapanyawit N, Sayruamyat S, and Yamklin S (2021) The Comparison of Customer Journey in Purchasing Fresh Fruit between Offline and Online Channels, Proceedings of the 18th National Graduate Conference (Best Paper Award)

---

The Cost-Benefit Analysis and Investment Evaluation of Hom Thong Bananas Plantation in Phetchaburi Province

Pudwat K, Yamklin S, and Premashthira A (2021) The Cost Benefit Analysis and Investment Evaluation of Hom Thong Bananas Plantation in Phetchaburi Province, Proceedings of the 8th NEUNIC 2021 Conference

---

The Relationship between Farm Management and the Success of Rice Farmers in Ayutthaya

Na Pattalung N, Yamklin S, and Sayruamyat S (2021) The Relationship between Farm Management and the Success of Rice Farmers in Ayutthaya, Proceedings of DPU International Conference on Business Innovation and Social Sciences

---

Business Opportunity Analysis of Microgreen Products

Pansawad P, Yamklin S, and Davivongs K (2021) Business Opportunity Analysis of Microgreen Products, Proceedings of DPU International Conference on Business Innovation and Social Sciences

---

Consumer Preferences on Selected Thai Chocolate

Pruckakul P, Premashthira A, and Yamklin S (2020) Consumer Preferences on Selected Thai Chocolate, Proceedings of the 14th Graduate Conference in Economics

---

The Study of Thai Fresh Avocado Value Creation

Chaiyong A, Premashthira A, and Yamklin S (2020) The study of Thai fresh avocado value creation, Proceedings of the 14th Graduate Conference in Economics

---

A Customer Experience in Purchasing Thai Facial Skincare Products: Seamless Retail Channels

Poonsin P, Yamklin S, and Kuldilok K (2020) A Customer Experience in Purchasing Thai Facial Skincare Products Seamless Retail Channels, Proceedings of the 14th Graduate Conference in Economics

---

Consumer Behavior Study of Coconut Yoghurt in Bangkok

Musika K, Pensupar K, and Yamklin S (2020) Consumer Behavior Study of Coconut Yoghurt in Bangkok, Proceedings of the 12th NPRU National Academic Conference

---

The Study of Online Mangosteen Farmers’ Value Chain and Government Promotion to Develop Value Chain in Digital Thailand

Chotipan N, Yamklin S, and Davivongs K (2020) The Study of Online Mangosteen Farmers’ Value Chain and Government Promotion to Develop Value Chain in Digital Thailand, Proceedings of the 14th Graduate Conference in Economics

---

Value Proposition and Desired Attributes of Healthy Rice Crackers

Joisaksa S, Yamklin S, and Duangbootsee U (2020) Value Proposition and Desired Attributes of Healthy Rice Crackers, Proceedings of the 14th Graduate Conference in Economics

---

Consumer Behavior of Acne Gel Products from Myrobalan Natural Extracts in Bangkok

Masngammueng S, Pensupar K, and Yamklin S (2020) Consumer Behavior of Acne Gel Products from Myrobalan Natural Extracts in Bangkok, Proceedings of the 12th NPRU National Academic Conference

---

Attributes Affecting Consumers’ Purchasing Decisions on Crispy Pork Products

Sriwiboon K, Yamklin S, and Sayruamyat S (2020). Attributes affecting consumers’ purchasing decision on crispy pork products, Proceedings of the 14th Graduate Conference in Economics

---

Diversification activities practiced by rubber farmers in Southern Thailand: A linear programming model for economic optimization

Pinitjitsamut M, Yamklin S, Thamthanakoon N, Rattanamanee N, Pinitjitsamut P, James K, Lowenberg-Deboer J, and Huang I (2019) Diversification activities practiced by rubber farmers in Southern Thailand: A linear programming model for economic optimization, Proceedings of the INFER Workshop on Agri-Tech Economics

---

On-farm diversification of rubber farming and its economic impact: A systematic review

Huang I, James K, Thamthanakoon N, Pinitjitsamut P, Rattanamanee N, Pinitjitsamut M, Yamklin S, and Lowenberg-Deboer J (2019) On-farm diversification of rubber farming and its economic impact: A systematic review, Proceedings of the INFER Workshop on Agri-Tech Economics

---

The Study of Customer Value for Cooking Virgin Coconut Oil

Bannapongsatorn S, Yamklin S, and Premashthira A (2019) The Study of Customer Value for Cooking Virgin Coconut Oil, Proceedings of the 12th RUMTTO Research Conference

---

The Analysis of the Melon Value Chain

Saelee S, Yamklin S, and Davivongs K (2019). The Analysis of the Melon Value Chain, Proceedings of the 6th NEUNIC Conference

---

An Analysis of Product Attributes of Organic Fertilizers from Chicken Manure

Wongsang S, Yamklin S, and Bhadrakom C (2019) An Analysis of Product Attributes of Organic Fertilizers from Chicken Manure, Proceedings of the 12th RUMTTO Research Conference

---

The Study of the Business Model Canvas of Farmers in Taro Business

Nutcha P, Yamklin S, and Premashthira A (2019) The Study of Business Model Canvas of Farmers in Taro Business, Proceedings of the 4th Suan Dusit National Academic Conference (SDNC2019)

---

The In-depth study of Consumers: Consumer Job-to-be done, Pain and Gain on Cold Brew Coffee Consumption in Bangkok

Thammasoon K and Yamklin S (2019) The In-depth study of Consumers: Consumer Job-to-be done, Pain and Gain on Cold Brew Coffee Consumption in Bangkok, Proceedings of the 3rd UTCC Academy Day National Conference

---

The Study of Customer Journey in Package Rice

In-on M, Yamklin S, and Davivongs K (2019). The Study of Customer Journey in Package Rice, Proceedings of the 12th RUMTTO Research Conference

Books, Research Reports, Teaching Notes

A Study of the Production and Marketing of Green Manure Seeds

Meesang S, Suthamchai W, Sripruetkiat K, Satipolvut S, Kuldilok K, Yamklin S, Bhongchirawattana U (2025) A Study of Production and Market of Green Manure Seeds, Center for Applied Economics Research, Kasetsart University

---

The Role of Contract Farming in Supporting Structural Transformation in Agriculture towards Production Upgrading and Increases in Productivity

Bunyasiri I.N, Sirisupluxana P, Obidiegwu A, and Yamklin S (2021). The role of contract farming in supporting structural transformation in agriculture towards production upgrading and increases in productivity. TSRI Full Research Report

---

Agribusiness Planning and Investment Project

Yamklin S (2021). Agribusiness Planning and Investment Project, Department of Agricultural and Resource Economics, Kasetsart University

---

Case Study: Using Design Thinking in Agribusiness

Yamklin S (2021). Case Study: Using Design Thinking in Agribusiness, Department of Agricultural and Resource Economics, Kasetsart University

---

Rubber-based farming diversification: Current practices and their impact on the economic sustainability of small-scale rubber farmers – A systematic review Protocol

Thamthanakoon, N., James, K., Pinitjitsamut, P., Rattanamanee, R., Pinitjitsamut, M., Yamklin S., Lowenberg-Deboer, J., and Huang, I. Y. (2020), Rubber-based farming diversification: Current practices and their impact on the economic sustainability of small-scale rubber farmers – A systematic review Protocol

---

What on-farm practices are used to improve economic sustainability in agroforestry systems? – A quick scoping map

James, K., Huang, I. Y., Pinitjitsamut, M., Thamthanakoon, N., Pinitjitsamut, P., Rattanamanee, R., Yamklin S., and Lowenberg-Deboer, J. (2020) What on-farm practices are used to improve economic sustainability in agroforestry systems? – A quick scoping map (Research brief)

---

Rubber-based farming diversification: Current practices and their impact on the economic sustainability of small-scale rubber farmers – A systematic review

Huang, I. Y., James, K., Thamthanakoon, N., Pinitjitsamut, P., Rattanamanee, R., Pinitjitsamut, M., Yamklin S., and Lowenberg-Deboer, J. (2020), Rubber-based farming diversification: Current practices and their impact on the economic sustainability of small-scale rubber farmers – A systematic review

---

Rubber-based farming diversification in Thailand: Barriers, facilitators, and support needs

Yamklin S., Pinitjitsamut, M., Thamthanakoon, N., Rattanamanee, R., Pinitjitsamut, P., James, K., Huang, I. Y., and Lowenberg-Deboer, J. (2020) Rubber-based farming diversification in Thailand: Barriers, facilitators, and support needs

---

Thailand Rubber Farm Model

Lowenberg-Deboer, J., Pinitjitsamut, M., Yamklin S., Thamthanakoon, N., Rattanamanee, R., Pinitjitsamut, P., James, K, and Huang, I.Y., (2020), Thailand Rubber Farm Model – Technical note

---

Rubber-based farming diversification in Thailand: Sustainable Agribusiness Model

Pinitjitsamut, M., Lowenberg-Deboer, J., Thamthanakoon, N., Yamklin S., Pinitjitsamut, P., Rattanamanee, R., James, K, and Huang, I.Y. (2020), Rubber-based farming diversification in Thailand: Sustainable Agribusiness Model (supplementary material for the training workshops)

---

Knowledge and Innovation Management in Agribusiness

Yamklin S (2019) Knowledge and Innovation Management in Agribusiness, Department of Agricultural and Resource Economics, Kasetsart University

---

Research Benefit Assessment of the Research Project under the Support of the Agricultural Research Development Agency

Vijitsrikamol K, Sinphurmsukskul N, Phasuk S, and Yamklin S (2018) Research Benefit Assessment of the Research Project under the Support of the Agricultural Research Development Agency, 2018, ARDA, Thailand

---

A Study for Oleochemical Industries from Palm Oil Development

Sowawattanakul P, Sukpaisan B, Yamklin S, and Bhadrakom C (2017) A Study for Oleochemical Industries from Palm Oil Development, Office of Industrial Economics, Ministry of Industry, Thailand

---

Business Decision Making

Yamklin S, (2006). Business Decision Making. In: Isaradej B, ed. 2006. Management: A Practical Introduction, McGraw-Hill