Sophon Yamklin ผศ.ดร.โสภณ แย้มกลิ่น
Sophon Yamklin is an Assistant Professor at the Faculty of Economics, Kasetsart University. He has over twenty years of experience teaching and consulting value proposition design, business model design, and business model innovation for business corporations and new entrepreneurs. He also specializes in using customer insight analysis tools, such as job to be done, to reinvent business strategy. He also specializes in value creation in agribusiness entrepreneurship.
Sophon is interested in contemporary research using qualitative methodology in topics such as value proposition design, business model innovation, design thinking in agribusiness, customer insight analysis, user empathy and agribusiness innovation.
Current Positions
Assistant Professor
Department of Agricultural and Resources Economics (DARE), Faculty of Economics, Kasetsart University
Associate Head in Management and Finance
Department of Agricultural and Resources Economics (DARE), Faculty of Economics, Kasetsart University
Program Director, AEA Special Program
Department of Agricultural and Resources Economics (DARE), Faculty of Economics, Kasetsart University
Academic Board Member, AEA Program
Department of Agricultural and Resources Economics (DARE), Faculty of Economics, Kasetsart University
Education
PhD in Management of Technology
School of Management, Asian Institute of Technology
Ms in MIS
School of Business, University of Houston (Clearlake)
BBA in Finance
Faculty of Commerce and Accountancy, Thammasat University
Current Teaching
Value Proposition Design and Business Model Innovation
Concept and definition of value proposition design in food and agribusiness, concept of job to be done, design thinking, business model innovation, business idea testing, business model innovation strategy in food and agribusiness
Business Plan and Investment Analysis
Business concept development for an agribusiness entrepreneur. Business plan process and Writing. Investment project feasibility study. Financing tools for the appraisal process. Investment project implementation planning and management. Project pitching process and strategies
Agribusiness and Food Business Management and Entrepreneurship
Roles and structure of agribusiness in the Thai economy. Agribusiness and food business system. Concepts and theories related to organizational and management. Internal and external interaction of an agribusiness organization. Roles of an agribusiness manager in planning, organizing, leading, decision making, and controlling in agribusiness organizations.
Entrepreneurship in the Digital Economy
Characteristics of entrepreneurship in the digital economy. Tools for a digital business start-up. Digital business model design. Business model innovation for digital business. Marketing on a digital business platform. Digital business operations and resources. Cross-border e-commerce platform. Pitching and raising early-stage investment for early digital businesses
Digital Economy in Agri-Food Business
Digital economy and digital business in Agri-Food. The foundation of information technology in Agri-Food. Digital platform and payments for agribusiness and food business
Feasibility Analysis and Financial Management
Capital budgeting, cash flow estimation, cost of capital analysis, project evaluation techniques, risk analysis, project feasibility analysis, scenario and sensitivity, investment project analysis
Business Ethics
Developments of social ethics from personal to organizational and institutional levels. Social responsibility of the organization. Corporate good governance. Role of government. Ethical issues relating to pollution, environment, human rights, technology, and globalization. Trend of social ethical standards and their application for business and economic development.
Research and Projects
The Study of User Journey for Food Supplemental Application Process
Food and Drug Administration (Thai FDA), Ministry of Public Health (2025)
The Development of the Consumer Index in Food Products 2025
Bureau of Agriculture and Food Standards, Ministry of Agriculture and Cooperatives (2025)
Project Feasibility Analysis and Business Model Development of the Fresh Manure Seed
Land Development Department, Ministry of Agriculture and Cooperatives (2024)
The Development of the Consumer Index in Food Products 2024
Bureau of Agriculture and Food Standards, Ministry of Agriculture and Cooperatives (2024)
The Study of Consumer Confidence in Food Products
Bureau of Agriculture and Food Standards, Ministry of Agriculture and Cooperatives (2023)
The Green Bean Business Plan Development
The National Science and Technology Development Agency (NSTDA) (2022)
The Feasibility Analysis of SPRC Contract Renewal
Industrial Estate Authority of Thailand (IEAT), Ministry of Industry (2022)
The Impact Evaluation using Social Return on Investment (SROI) of the CLMVT forum
Trade Policy and Strategy Office (TPSO), Ministry of Commerce (2022)
Capability Development Project for Community Entrepreneur
Department of Industrial Promotion, Ministry of Industry (2022)
The Economic Impact of Electronic Transactions on the Thai Economy
Electronic Transactions Development Agency (ETDA) (2020 – 2021)
Sustainable Agribusiness Model for Poverty Reduction Among Thai Small-scale Rubber Farmers
Newton Fund (IL Fund), United Kingdom Government (2019 – 2020)
The Study of the Business Model of Contract Farming on Technology Development and Income Enhancement for Small-Scale Farmers
Thailand Research Fund (TRF) (2018 – 2020)
The Study of Customer Insight: Customer Value of Elderly in Elderly Snack Products,
Department of Agricultural and Resource Economics, KU (2019 – 2020)
The Impact Evaluation of the Agricultural Research Project
Agricultural Research Development Agency (ADDA) (2018)
Publications
International Journals
Economic Outcomes of Rubber-Based Agroforestry Systems: A Systematic Review and Narrative Synthesis
Agroforestry System
Communities of Practice Purposefully Designed for Improving Business Performance
Knowledge and Process Management Journal
Publications
National Journals
The Study of Customer Journey and Touchpoints of Thai Floral Perfume
Factors Affecting Consumer Confidence in Purchasing Fruit and Vegetable Products in Certified Fresh Market
The Value Chain Study of Hom Thong’s Bananas in Phetchaburi Province under the Coronavirus Disease 2019 Epidemic Situation
Customer Journey of Fresh Fruit via Online Channel
Customer Value of Snack Products for the Elderly
Study Identification and Development of Student Identities: Case Studies of Government Universities in Bangkok
Intchod T, Sivapitak S, Yamklin S, Cheerakan K, and Hattakitpanitchakul W (2019) Study Identification and Development of Student Identities: Case Studies of Government Universities in Bangkok, Suthiparithat Journal, 107.
The Relationship between Leadership and Effectiveness of Nurses Working at Chulabhorn Hospital
The Relationship between Perceived Organizational Climate and the Personal Development of Customer Service Line of Bangkok Bank Micro Branch
Publications
Conference Proceedings
Customer Journey on Cactus Purchasing
Kampiranon K, Yamklin S, Sayruamyat S (2023) Customer Journey on Cactus Purchasing, The 7th UTCC National Conference 2023
Factors Correlated to Consumers’ Buying Decisions on Plant-Based Meat
Rungtanakiat K, Yamklin S, Davivongs K (2022) Factors Correlated to Consumers’ Buying Decisions on Plant-Based Meat, Proceedings of the 3rd National and International Conference 2022
Value Proposition Design of Wolffia Globosa for Vegan Consumers
Sangchotchuangchai T, Yamklin S, and Davivongs K (2022) Value Proposition Design of Wolffia Globosa for Vegan consumers, Proceedings of the 4th BAS National Conference 2022 (Best Paper Award)
Business Model Development of Edible Flower Farm
Thammasorn T, Yamklin S, and Davivongs K (2022) Business Model Development of Edible Flower Farm, Proceedings of The 13th RSNC National Conference
Attributes Affecting the Customers’ Satisfaction with Purchasing Natural Face Care Products at Convenience Stores
Tulyakul C, Bhadrakom C, and Yamklin S (2021). Attributes Affecting the Customers’ Satisfaction to Purchase Natural Face Care Products at Convenience Stores, Proceedings of the 19th National Graduate Conference
The Comparison of Customer Journey in Purchasing Fresh Fruit between Offline and Online Channels
Akkarapanyawit N, Sayruamyat S, and Yamklin S (2021) The Comparison of Customer Journey in Purchasing Fresh Fruit between Offline and Online Channels, Proceedings of the 18th National Graduate Conference (Best Paper Award)
The Cost-Benefit Analysis and Investment Evaluation of Hom Thong Bananas Plantation in Phetchaburi Province
Pudwat K, Yamklin S, and Premashthira A (2021) The Cost Benefit Analysis and Investment Evaluation of Hom Thong Bananas Plantation in Phetchaburi Province, Proceedings of the 8th NEUNIC 2021 Conference
The Relationship between Farm Management and the Success of Rice Farmers in Ayutthaya
Na Pattalung N, Yamklin S, and Sayruamyat S (2021) The Relationship between Farm Management and the Success of Rice Farmers in Ayutthaya, Proceedings of DPU International Conference on Business Innovation and Social Sciences
Business Opportunity Analysis of Microgreen Products
Pansawad P, Yamklin S, and Davivongs K (2021) Business Opportunity Analysis of Microgreen Products, Proceedings of DPU International Conference on Business Innovation and Social Sciences
Consumer Preferences on Selected Thai Chocolate
Pruckakul P, Premashthira A, and Yamklin S (2020) Consumer Preferences on Selected Thai Chocolate, Proceedings of the 14th Graduate Conference in Economics
The study of Thai fresh avocado value creation
Chaiyong A, Premashthira A, and Yamklin S (2020) The study of Thai fresh avocado value creation, Proceedings of the 14th Graduate Conference in Economics
A Customer Experience in Purchasing Thai Facial Skincare Products: Seamless Retail Channels
Poonsin P, Yamklin S, and Kuldilok K (2020) A Customer Experience in Purchasing Thai Facial Skincare Products Seamless Retail Channels, Proceedings of the 14th Graduate Conference in Economics
Consumer Behavior Study of Coconut Yoghurt in Bangkok
Musika K, Pensupar K, and Yamklin S (2020) Consumer Behavior Study of Coconut Yoghurt in Bangkok, Proceedings of the 12th NPRU National Academic Conference
The Study of Online Mangosteen Farmers’ Value Chain and Government Promotion to Develop Value Chain in Digital Thailand
Chotipan N, Yamklin S, and Davivongs K (2020) The Study of Online Mangosteen Farmers’ Value Chain and Government Promotion to Develop Value Chain in Digital Thailand, Proceedings of the 14th Graduate Conference in Economics
Value Proposition and Desired Attributes of Healthy Rice Crackers
Joisaksa S, Yamklin S, and Duangbootsee U (2020) Value Proposition and Desired Attributes of Healthy Rice Crackers, Proceedings of the 14th Graduate Conference in Economics
Consumer Behavior of Acne Gel Products from Myrobalan Natural Extracts in Bangkok
Masngammueng S, Pensupar K, and Yamklin S (2020) Consumer Behavior of Acne Gel Products from Myrobalan Natural Extracts in Bangkok, Proceedings of the 12th NPRU National Academic Conference
Attributes Affecting Consumers’ Purchasing Decisions on Crispy Pork Products
Sriwiboon K, Yamklin S, and Sayruamyat S (2020). Attributes affecting consumers’ purchasing decision on crispy pork products, Proceedings of the 14th Graduate Conference in Economics
Diversification activities practiced by rubber farmers in Southern Thailand: A linear programming model for economic optimization
Pinitjitsamut M, Yamklin S, Thamthanakoon N, Rattanamanee N, Pinitjitsamut P, James K, Lowenberg-Deboer J, and Huang I (2019) Diversification activities practiced by rubber farmers in Southern Thailand: A linear programming model for economic optimization, Proceedings of the INFER Workshop on Agri-Tech Economics
On-farm diversification of rubber farming and its economic impact: A systematic review
Huang I, James K, Thamthanakoon N, Pinitjitsamut P, Rattanamanee N, Pinitjitsamut M, Yamklin S, and Lowenberg-Deboer J (2019) On-farm diversification of rubber farming and its economic impact: A systematic review, Proceedings of the INFER Workshop on Agri-Tech Economics
The Study of Customer Value for Cooking Virgin Coconut Oil
Bannapongsatorn S, Yamklin S, and Premashthira A (2019) The Study of Customer Value for Cooking Virgin Coconut Oil, Proceedings of the 12th RUMTTO Research Conference
The Analysis of the Melon Value Chain
Saelee S, Yamklin S, and Davivongs K (2019). The Analysis of the Melon Value Chain, Proceedings of the 6th NEUNIC Conference
An Analysis of Product Attributes of Organic Fertilizers from Chicken Manure
Wongsang S, Yamklin S, and Bhadrakom C (2019) An Analysis of Product Attributes of Organic Fertilizers from Chicken Manure, Proceedings of the 12th RUMTTO Research Conference
The Study of the Business Model Canvas of Farmers in Taro Business
Nutcha P, Yamklin S, and Premashthira A (2019) The Study of Business Model Canvas of Farmers in Taro Business, Proceedings of the 4th Suan Dusit National Academic Conference (SDNC2019)
The In-depth study of Consumers: Consumer Job-to-be done, Pain and Gain on Cold Brew Coffee Consumption in Bangkok
Thammasoon K and Yamklin S (2019) The In-depth study of Consumers: Consumer Job-to-be done, Pain and Gain on Cold Brew Coffee Consumption in Bangkok, Proceedings of the 3rd UTCC Academy Day National Conference
The Study of Customer Journey in Package Rice
In-on M, Yamklin S, and Davivongs K (2019). The Study of Customer Journey in Package Rice, Proceedings of the 12th RUMTTO Research Conference
Publications
Books, Research Reports, Teaching Notes
The role of contract farming in supporting structural transformation in agriculture towards production upgrading and increases in productivity
Bunyasiri I.N, Sirisupluxana P, Obidiegwu A, and Yamklin S (2021). The role of contract farming in supporting structural transformation in agriculture towards production upgrading and increases in productivity. TSRI Full Research Report
Agribusiness Planning and Investment Project
Yamklin S (2021). Agribusiness Planning and Investment Project, Department of Agricultural and Resource Economics, Kasetsart University
Case Study: Using Design Thinking in Agribusiness
Yamklin S (2021). Case Study: Using Design Thinking in Agribusiness, Department of Agricultural and Resource Economics, Kasetsart University
Rubber-based farming diversification: Current practices and their impact on the economic sustainability of small-scale rubber farmers – A systematic review Protocol
Thamthanakoon, N., James, K., Pinitjitsamut, P., Rattanamanee, R., Pinitjitsamut, M., Yamklin S., Lowenberg-Deboer, J., and Huang, I. Y. (2020), Rubber-based farming diversification: Current practices and their impact on the economic sustainability of small-scale rubber farmers – A systematic review Protocol
What on-farm practices are used to improve economic sustainability in agroforestry systems? – A quick scoping map
James, K., Huang, I. Y., Pinitjitsamut, M., Thamthanakoon, N., Pinitjitsamut, P., Rattanamanee, R., Yamklin S., and Lowenberg-Deboer, J. (2020) What on-farm practices are used to improve economic sustainability in agroforestry systems? – A quick scoping map (Research brief)
Rubber-based farming diversification: Current practices and their impact on the economic sustainability of small-scale rubber farmers – A systematic review
Huang, I. Y., James, K., Thamthanakoon, N., Pinitjitsamut, P., Rattanamanee, R., Pinitjitsamut, M., Yamklin S., and Lowenberg-Deboer, J. (2020), Rubber-based farming diversification: Current practices and their impact on the economic sustainability of small-scale rubber farmers – A systematic review
Rubber-based farming diversification in Thailand: Barriers, facilitators, and support needs
Yamklin S., Pinitjitsamut, M., Thamthanakoon, N., Rattanamanee, R., Pinitjitsamut, P., James, K., Huang, I. Y., and Lowenberg-Deboer, J. (2020) Rubber-based farming diversification in Thailand: Barriers, facilitators, and support needs
Thailand Rubber Farm Model
Lowenberg-Deboer, J., Pinitjitsamut, M., Yamklin S., Thamthanakoon, N., Rattanamanee, R., Pinitjitsamut, P., James, K, and Huang, I.Y., (2020), Thailand Rubber Farm Model – Technical note
Rubber-based farming diversification in Thailand: Sustainable Agribusiness Model
Pinitjitsamut, M., Lowenberg-Deboer, J., Thamthanakoon, N., Yamklin S., Pinitjitsamut, P., Rattanamanee, R., James, K, and Huang, I.Y. (2020), Rubber-based farming diversification in Thailand: Sustainable Agribusiness Model (supplementary material for the training workshops)
Knowledge and Innovation Management in Agribusiness
Yamklin S (2019) Knowledge and Innovation Management in Agribusiness, Department of Agricultural and Resources Economics, Kasetsart University
Research Benefit Assessment of the Research Project under the Support of the Agricultural Research Development Agency
Vijitsrikamol K, Sinphurmsukskul N, Phasuk S, and Yamklin S (2018) Research Benefit Assessment of the Research Project under the Supports of the Agricultural Research Development Agency, 2018, ARDA, Thailand
A Study for Oleochemical Industries from Palm Oil Development
Sowawattanakul P, Sukpaisan B, Yamklin S, and Bhadrakom C (2017) A Study for Oleochemical Industries from Palm Oil Development, Office of Industrial Economics, Ministry of Industry, Thailand
Business Decision Making
Yamklin S, (2006). Business Decision Making. In: Isaradej B, ed. 2006. Management: A Practical Introduction, McGraw-Hill
Guest Speakers
in Business Model Design and Business Model Innovation
Business Model Development for Mega Farm
Department of Agricultural Extension, Ministry of Agriculture and Cooperatives (2025)
Business Model Design for Fresh Manure
Land Development Department, Ministry of Agriculture and Cooperatives (2024)
Business Model Design
Department of Agricultural Extension, Ministry of Agriculture and Cooperatives (2024)
Business Model Innovation
MBA for Visionary Leader#23, RU (2024)
Business Model Design for Agro-Industry
Faculty of Agro-Industry, KU (2023)
Business Model Design for Agricultural Waste
Office of Agricultural Economics, Ministry of Agricultural and Cooperatives (2023)
Business Model and Business Plan Development
Mung Bean Business Plan Development Project, NSTDA (2022)
Business Model Design
KU Innovation Contest #2, KU (2022)
Business Model Innovation
MBA for Visionary Leader#22, RU
Project Consultant
Supervisory Development Program #10, ThaiBev Company (2022)
Business Model Innovation
Agricultural Land Reform Office, Ministry of Agriculture and Cooperatives (2022)
Business Model Innovation
MBA for Visionary Leader#21, RU (2021)
Business Model Design
KU Innovation Contest #1, KU (2021)
Business Model Design Coaching
KU Innovation Contest #1, Kasetsart University (2021)
Business Model and Marketing Plan Judge
Thailand Institute of Nuclear Technology (2021)
Project Consultant
Department of Industrial Promotion, Ministry of Industry (2021)
Case Studies in Business Model Innovation
Kasetsart Entrepreneurial Education Program, Faculty of Education, KU (2020)
Guest Speakers
in Value Proposition Design, Service Design, and Design Thinking
Value Proposition Design for Service Innovation
Supervisory Development Program#13, ThaiBev Public Company (2025)
Stakeholder Analysis in Material Innovation
Faculty of Science, KU (2025)
Value Proposition Design for Service Innovation
Supervisory Development Program#12, ThaiBev Public Company (2024)
Stakeholder Analysis in Material Innovation
Faculty of Science, KU (2024)
Value Proposition Design
MBA for Visionary Leader#23, RU (2023)
Value Proposition Design for Service Innovation
Supervisory Development Program#11, ThaiBev Public Company (2023)
Value Proposition Design
MBA for Visionary Leader#22, RU (2022)
Value Proposition Design for Service Innovation
Supervisory Development Program#10, ThaiBev Public Company (2022)
Value Proposition Design
Agricultural Land Reform Office, Ministry of Agriculture and Cooperatives (2022)
Value Proposition Design
MBA for Visionary Leader#21, RU
Value Proposition Design for Service Innovation
Supervisory Development Program#9, ThaiBev Public Company (2021)
Design Thinking in Business Research
Graduate School Workshop, Faculty of Economics, KU (2018 – 2022)
Guest Speakers
in Business Plan and Business Strategy
Cost and Benefit Analysis in Material Innovation
Faculty of Science, KU
Innovative Business Plan Development
MBA for Visionary Leader#24, RU MBA (2025)
Business Plan Design & Workshop
Department of Agricultural Extension, Ministry of Agriculture and Cooperatives (2023)
Business Plan Development
Mung Bean Business Plan Development Project, NSTDA
Using a Business Plan as a Research Tool
Graduate School Workshop, Faculty of Economics, KU (2017 – present)
Business Strategy Competition Judge
Innovative Agribusiness Project, Faculty of Economics, KU (2022)
Business Plan Judge
Business Model Competition: The Case of Pineapple, KU (2019)
Business Plan Judge
Business plan competition, KU (2017 – 2018)
Strategic Planning Judge
Agribusiness Strategic Plan Competition, Faculty of Economics, KU (2016)
Focus Group Moderator
The Economic Impact of Electronic Transactions on the Thai Economy, ETDA (2021)
Business Brotherhood Committee
Kasetsart Business Incubation Center (KBIC) (2021)
Session Chair
Graduate Research Conference, DPU (2016)
Session Chair
The Global Advanced Research Conference on Management and Business Studies 2014 (2014)
Guest Speakers
in Entrepreneurship, Business Management, and Academic topics
Qualitative Research for the Agricultural Sector
Office of Agricultural Economics, Ministry of Agricultural and Cooperatives (2023)
Conference Moderator: Digital Disruption and the Covid-19 Crisis
Kasertsart 60th Academic Conference, KU (2022)
Outcome Mapping for Electronic Transactions
Electronic Transactions Development Agency (ETDA) (2021)
Qualitative Data Analysis in Business and Economics
Faculty of Agro-Industry, KU (2021)
Entrepreneur Mindset for Rubber Farmer
Rubber Authority of Thailand, Suratthani (2019)
E-Business Value Creation for SME and New Entrepreneurs
Department of Industrial Promotion, Ministry of Industry (2018 – 2019)
Qualitative Research Methodology
Doctor in Business Administration Program, DPU (2016 – 2018)
Principles of Management
Master of Science in MIS, Thammasat Business School (2017)
Planning in Business Management
Master of Science in MIS, Thammasat Business School (2017)
Entrepreneurial Mindset in Agribusiness
Department of Agricultural and Cooperative, Patumtani (2017)
Entrepreneurship Opportunity in Agribusiness
Ministry of Finance Entrepreneur Conference, Phang-nga (2017)
Qualitative Research Methodology for Agribusiness
Graduate School Workshop, Faculty of Economics, KU (2017 – present)
Qualitative Methodology in Business Research
Asean MBA, DPU (2016)
The relationship between Knowledge Management and Organizational Citizenship Behavior
Ph.D. colloquium conference, AIT (2010)
Business Process Innovation
BBA, Prince of Songkla University (Phuket) (2007 – 2011)
Strategic Management
BBA, Prince of Songkla University (Phuket) (2009 – 2011)
Management Information System
BBA, Rajamangala University of Technology Thanyaburi (2006 – 2007)
Branding for SME
SME consultant training, Thailand Productivity Institute (2004)
Journal and Conference Reviewers
International Journal of Entrepreneurial Venturing
Entrepreneurship & Regional Development Journal
International Journal of Knowledge and Learning
Asian Journal of Applied Economics, Kasetsart University
Khon Kaen Agriculture Journal, Khon Kaen University
Journal of Business Administration and Social Sciences, Ramkhamhaeng University
The 3rd Ramkhamhaeng National Conference (RNCSB2019)
The Kasetsart University Annual Conference
The 9th Asian Society of Agricultural Economists International Conference (ASAE)
The Global Advanced Research Conference on Management and Business Studies (GARCOMBS) 2014
Contact
Address
Department of Agricultural and Resource Economics
Faculty of Economics, Kasetsart University
50 Ngamwongwan Rd, Lat Yao, Chatuchak, Bangkok 10900